Sapporo: Beer Museum Tour with Tasting of Local Brews Meet and end on-site

Explore the Sapporo Beer Museum on a guided tour. Learn about the history of Sapporo Beer and enjoy a tasting of three iconic beers.
Raise a glass to history, craftsmanship, and the flavors that made Sapporo famous. This guided tour takes you into the Sapporo Beer Museum, Japan’s only museum dedicated to beer, where the story of one of the country’s most iconic brands comes to life.

Inside the museum, your guide will lead you through fascinating exhibits that trace the origins of Sapporo Beer, from its founding in 1876 with the help of German brewers, to its rise as Japan’s pioneer in beer-making. Learn how Sapporo became synonymous with Hokkaido—drawing on the region’s pure water, fertile land, and pioneering spirit.

See historical artifacts, vintage advertisements, and brewing equipment that reveal how beer shaped both local culture and Japan’s modern lifestyle. Stroll through the museum’s striking red-brick architecture—an industrial landmark that reflects Sapporo’s history as a city of innovation and resilience. The atmosphere blends heritage with modern charm, making it a perfect backdrop for photos and memories.

The highlight of the tour is the tasting experience at the museum’s Beer Hall. Enjoy a three-beer tasting set, featuring the iconic Sapporo Black Label, the historic Kaitakushi Beer brewed from a 19th-century recipe, and the beloved Sapporo Classic, available only in Hokkaido.

Guided explanations will introduce the unique flavors and brewing backgrounds of each, creating a rich and educational experience that beer lovers will especially enjoy. For guests arriving by car or those under 20 years old, a tasting of Hokkaido-exclusive non-alcoholic beverages will be provided instead, ensuring everyone can take part in the experience.

Choose between two convenient options:

1.5-hour tour: Meet directly at the Sapporo Beer Museum and finish on-site—perfect for those already exploring the area.

2-hour tour: Meet at Sapporo Station, where your guide will lead you on a short walk through the city before arriving at the museum. Along the way, you’ll learn about Sapporo’s urban landscape, connecting the city’s past and present before the tasting begins.

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